Atlanta, Georgia
Hi, I'm Erik.
Sr. Director, Sales Intelligence & Customer InsightsEquifax Workforce Solutions
I turn customer and market data into real business action.
- Applied AI
- Claude API
- Python
- SQL
- SAS
- R
- JavaScript
- Node.js
- Express
- React
- Google Cloud Run
- Firestore
- PHP
- Perl
- Spotfire
- Data visualization
- Big data
- Fraud detection
Live now
Projects
Live apps, built for a phoneCollege Football Live
The week’s slate, best bets and Top 25, rebuilt every weekend with last week’s picks graded. Follow any FBS team, and your slip syncs across devices.
Open appHopscotch Live
Find breweries anywhere, plan the crawl before you land, and score every pour like a judge. A craft beer passport that remembers what you drank.
Open appTrip Planner Live
The whole trip in one place, shared with whoever’s coming: an itinerary Claude drafts with you, weather, bookings, packing and budget, and prices watched until you book.
Open appDataViz Live
Pick a sample and watch it play: bars overtaking, lines drawing themselves, traffic moving between places. Members bring their own table or link; Claude picks the chart and every number comes from the data.
Open appFriction Live
Spot the problems worth building for: a daily scan of complaints across Hacker News, GitHub issues and App Store reviews, scored, and tracked every time they come back.
See the previewSpellbook Live
A shared prompt library where the blanks become a form, so you copy a finished prompt, not a template. Vote, save, remix, or have Claude draft one.
Open appOn your iPhone
Free betas through Apple’s TestFlight. Tap one on your phone to install.
About
I lead sales intelligence and customer insights for all of Equifax Workforce Solutions, supporting more than $2.7 billion in revenue across more than a dozen verticals. I work with C-suite leaders, business-unit presidents and account executives, internally and externally, to tell the story of how our products fit into each customer's ecosystem: the value we can add, and the value we've already delivered.
I'm leading the organization's move to applied and agentic AI. The agents we've put into production save more than 1,700 hours a week: a research agent that investigates potential issues, and an insight agent that gives more than 100 account executives customer-ready talking points. That work, and the customer insights behind it, has driven new revenue and protected existing revenue, together more than $50 million, and earned the 2025 CEO Circle of Excellence award for pioneering and championing AI within EWS.
I'm a coach player. I've led global teams across the US, Costa Rica and India, and I still build alongside them.
I started at Equifax in 2013 writing code, and I never stopped. Along the way I built the insights and the algorithm that detect synthetic fraud in the credit marketplace, which became two patents, and I've won the company's top awards more than once, which is rare for someone who isn't in sales.
On the side I run the Challenge, a build-in-public experiment that ships a new AI-built app every day. Off the clock: Georgia football, good beer, and planning the next family trip. The apps above exist because I wanted them for myself.
Sales intelligence & customer insights
Customer and market data turned into the view that moves a deal, not another dashboard nobody opens.
Applied AI
AI that actually runs inside the business: monitoring it, surfacing signals, and flagging what matters.
Products that ship
Custom apps and tools built to generate revenue, and the teams to keep building them.
"I'm a coach player. I love to teach, but I don't like standing on the sidelines."Erik Strong
Blog
Occasional, when there's something to sayShort pieces on what actually works when you put data and AI in front of a business. New posts go out by email, and you can unsubscribe in one tap.
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